We were tasked with creating a short promotional video for IONIS Group, a higher education group in France. The organization groups together several dozen different entities, and the idea was to show how interlinked all of them are.
Starting out, we extracted basic elements of each logo, like triangles, circles, rectangles. These shapes undergo a series of transformations, a playful voyage from shape to shape, circles being forged into hexagons, triangles assembling to form a butterfly, finally ending in an explosion of stars. In the end we finish with all the logo elements taking their place within the “constellation” of the Group.
Role
Animation
Tools
After Effects, Illustrator, Photoshop
Credits
Art direction, Storyboards : Safia Nasri, Stéphane Pinna
Client : IONIS Group
Extracting the basic geometric elements of each logo, such as triangles, circles, rectangles.
These shapes undergo a series of transformations, a playful voyage from shape to shape, circles being forged into hexagons, triangles assembling to form a butterfly, finally ending in an explosion of stars.
Finally, all the logo elements take their place within the “constellation” of the Group.